THE NEW pure is created and based on the mission to create happiness through movement and an active life. We believe in the joy of moving and the active togetherness with loved ones. We believe that an active lifestyle enriches our life with joy and energy.
Our mission is to create a bridge between our active sparetime and our everyday life, - that by aligning the 2, we will find more time together in, what's often a hectic life.
Why not include our kids in the joy of movement - goo for a walk, a peaceful yoga practice before bedtime or simple playing around.
Photo credit: Louise Johansen