Matching athleisure for mom & me - for women & girls

THE NEW pure is a brand - merged from the design dna from THE NEW she and him, and 25 years of experience in creating functional and quality-tested training clothes, from Pure Lime. The result is a super interesting product that moves in space between fashion and function - you get the full functional and quality experience - training clothes made in the best possible qualities and with focus on functional features, at the same time as a product that deserves to be used outside the training rooms. This season we have focused on leopard print, which you will find on both shorts, tights, tops and running jackets. You can easily mix the different prints and colors to create a personal and individual expression, and since the products are available in both adult and child size, the 2 of you can match when working out.

We believe in the joy of moving together. That the energy we extract through an active life is the seed of an active and healthy future. We believe that together we can create a more fun and colorful approach to the active togetherness - that together we together can find and regain the joy of movement.